Date: 11 August 2026

The Grand Finale of BSmart Brand Canvas 2026 - National Ad Film Challenge, organized by Kristu Jayanti Institute of Management (KJIM), Airport Road Campus, Bengaluru, was held on 11 August 2026. The competition provided B-School students with a national platform to address real-world brand challenges through creative 30-second advertisement films. The inaugural edition received 608 registrations and 283 film submissions, with 78 teams progressing to the national qualifier stage and 10 teams reaching the Grand Finale. The four brands featured in the challenge were UTI Mutual Fund, PFRDA, Milky Mist and Manyavar. The Grand Finale featured eminent industry professionals from Havas Creative India, PFRDA, UTI Mutual Fund, Milky Mist and Business Standard. A panel discussion on “AI - A Collaborator or Disruptor in Branding?” explored the changing role of AI in branding and creative communication. Team Fenox from KJIM represented Kristu Jayanti among the national Top 10 finalists, working on the PFRDA challenge. Team Power Rangers of VIT Business School, Vellore, emerged as the Winner and received ₹2 lakh. Team The Buzz Builders of R K University secured the First Runner-Up position with ₹1 lakh, while Team Fourth Element of XIME, Kochi emerged as the Second Runner-Up with ₹60,000. The Grand Finale provided students with a valuable experiential learning platform, connecting management education with real-world branding challenges, industry expertise, creativity and strategic marketing thinking.